Campaigns & Public Art

The Forgotten Army is a critically acclaimed series on Amazon Prime Video. As part of the brand promotion for this excellent show, The New Art paid homage to the original 'Forgotten Army' with this artwork. It got a great response on social media and was appreciated by the series' lead cast.

"Thousands have lived without love, not one without water." — W.H. Auden. When we hear something again and again, it starts to feel ordinary and its impact fades. But some things are too important to be forgotten or taken for granted. We are running out of water, and it has become a problem impossible to ignore — just remember what happened in Chennai. Many people barely have access to enough water, and as a society we have run out of choices. Some say we have passed the point of no return. We hope that isn't true, and that we still have the will to come back strong and fix most of it. Nobody loves standing in a queue for drinking water.

The New Art celebrated 150 years of the Mahatma with this huge wall art of Mahatma Gandhi in Noida, supporting one of his most famous causes: cleanliness. It was the biggest wall art of Mahatma Gandhi in Noida, people were genuinely excited about it, and it was featured in the city news by many reputed publications. It is our homage to the Father of the Nation.

These Wings for Women symbolise the freedom, liberty and strength of women. A picture of a woman with the wings says that she feels free, liberated and strong. The campaign received an overwhelmingly positive response: women commuters had their pictures taken with the wings and shared them on social media with #FeelStrong, along with their own stories of freedom, liberty and strength. Search #WingsForWomen on social media to see more.